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Haiyan Jia, Assistant Professor of English at Lehigh University

Haiyan Jia

Assistant Professor

203 Coppee Hall

Ph.D., Mass Communication, The Pennsylvania State University;

B.A., Atmospheric Sciences, Peking University

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Additional Interests

  • Health Communication
  • Social Media
  • Artificial Intelligence
  • Cultural Comparison
  • International Communication

Research Statement

Haiyan Jia is a media effects scholar focusing on the social and psychological effects of communication technology. Her research takes an interdisciplinary approach to investigate how a wide range of technologies influence individuals, communities and societies in various contexts. 


Haiyan Jia is an Assistant Professor in the Department of Journalism and Communication and the Data X Initiative

Jia earned her doctorate in mass communications at the Pennsylvania State University, and bachelor’s in atmospheric sciences at Peking University in China. Before joining Lehigh’s Data X Digital Media faculty, Jia served as a postdoctoral scholar in the College of Information Sciences and Technology at Penn State. 

Because of her background, her current work is highly interdisciplinary--her research draws from various fields and domains including mass communication, media effects, psychology, sociology, human-computer interaction, and information science. Specifically, her primary research interest focuses on the psychological and social effects of communication technology, ranging from the Internet and social media to the Internet of Things and Artificial Intelligence. Jia investigates how technology challenges traditional models of information privacy, transforms health communication, and facilitates (or impedes) non-expert users. 

Jia has published her work in Communication ResearchDigital JournalismInformation, Communication, & SocietyHuman-Computer InteractionComputers & SecurityJournal of Health CommunicationCyberpsychology, and numerous conference proceedings such as the ACM SIGCHI Conference on Human Factors in Computing Systems (CHI) and the ACM Conference on Computer Supported Cooperative Work (CSCW). 

Her work has been supported by such sources as the National Science Foundation. Jia is awarded with the Alfred Nobel Robinson Faculty Award.

She teaches data journalism and data visualization, with an emphasis on the role of technology in reshaping the landscape of journalism, transforming readership, and enabling and empowering the new generation of journalists and citizens. She is a recipient of Lehigh Early Career Award for Distinguished Teaching Award.

Peer-reviewed journal articles

Jia, H. & Sundar, S. S. (2023). Vivid and engaging: Effects of interactive data visualization on perceptions and attitudes about social issues. Digital Journalism.

Wakeel, F., Jia, H., He, L., Shehadeh, K. S., & Napper, L. E. (2023). Measuring and examining access to health services during the COVID-19 pandemic. Healthcare11(3), 354. DOI: 10.3390/healthcare11030354

Jia, H., Miller, L., Hicks, J., Moscot, E., Landberg, A., Heflin, J., & Davison, B. (2022). Truth in a sea of data: Adoption and use of data search tools among researchers and journalists. Information, Communication and Society. 

Greene, A., Carr, S., & Jia, H. (2022). Tech, sex, and e-cigarettes: The gendering of vape promotion on Instagram. Journal of Health Communication27, 682-695.  

Jia, H. & Baumer, E. P. S. (2022). Birds of a feather: Collective privacy of online social activist groups. Computers & Security115. 

Jia, H., & Xu, H. (2016). Measuring individuals’ concerns over collective privacy on social networking sites. Cyberpsychology: Journal of Psychosocial Research on Cyberspace10(1), article 1 

Sundar, S. S., Bellur, S., Oh, J., Jia, H., Kim, H. (2016). Theoretical importance of contingency in human-Computer interaction: Effects of message interactivity on user engagement. Communication Research43(5), 595-625.   

Xu, H., & Jia, H. (2015). Privacy in a networked world. New challenges and opportunities for privacy research. Journal of the Washington Academy of Sciences101(3), 73-84. 

Sundar, S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging, and flipping. Human-Computer Interaction, 29(2), 109-152.

Published Refereed Conference Proceedings

Jia, H., Wu, M., & Sundar, S. S. (2022). Do we blame it on the machine? Task outcome and agency attribution in human-technology collaboration. Proceedings of Hawaii International Conference on System Sciences 2022 (HICSS-55), Maui, HI. 

Sundar, S. S., Jia, H., Bellur, S., Oh, J., & Kim, H. (2022). News informatics: Engaging individuals with data-rich news content through interactivity in source, medium, and message. Proceedings of The 2022 ACM Conference on Human Factors in Computing Systems (CHI 2022), New Orleans, LA. Paper Honorable Mention. 

Heflin, J., Davison, B. D., & Jia, H. (2021). Exploring datasets via cell-centric indexing. Proceedings of The 2nd International Conference on Design of Experimental Search & Information Retrieval Systems (DESIRES 2021), Padua, Italy.

Qu, L., Jia, H., Davison, B., & Heflin, J. (2020). An Architecture for Cell-Centric Indexing of Datasets. Proceedings of The 7th International Workshop on Dataset Profiling & Search (PROFILES 2020 @ ISWC 2020).

Chen, Z., Jia., H., Heflin, J., & Davison, B. (2020). Leveraging schema labels to enhance dataset search. Proceedings of the 42nd European Conference on Information Retrieval (ECIR 2020), Lisbon, Portugal. 

Chen, Z., Jia, H., Heflin, J., & Davison, B. D. (2018). Generating schema labels through dataset content analysis. Proceedings of the 27th Web Conference (WWW ’18), Lyon, France. Best Paper Award.

Jia, H., & Xu, H. (2016). Autonomous and interdependent: Collaborative privacy management on social network sites. Proceedings of the 2016 ACM SIGCHI Conference on Human Factors in Computing Systems (CHI’16), San Jose, CA. 

Jang, J. Y., Han, K., Lee, D., Jia, H., & Shih, P. (2016). Teens engage more with fewer photos: Temporal and comparative analysis on behaviors in Instagram. Proceeding of the 27th ACM Conference on Hypertext and Social Media, Halifax, Canada. 

Jia, H., & Xu, H. (2015). Measuring users’ collective privacy concerns on social networking sites. Proceedings of the International Conference on Information Systems 2015 (ICIS’15), Fort Worth, Texas.

Jia, H., & Xu, H. (2015). Big social data: new challenges to information privacy. Proceedings of the 11th International Conference on Knowledge Management (ICKM’15), Osaka, Japan. 

Wisniewski, P., Jia, H., Xu, H., Rosson, M. B., & Carroll, J. M. (2015). Resilience mitigates the negative effects of adolescent Internet addiction and online risk exposure. Proceedings of the 2015 ACM SIGCHI Conference on Human Factors in Computing Systems (CHI’15), Seoul, South Korea, June 2015. “Best of CHI” Best Paper Award.

Jia, H., Wisniewski, P., Xu, H., Rosson, M.B., & Carroll, J.M. (2015). Risk-taking as a learning process for shaping teen’s online information privacy behaviors. Proceedings of the 2015 ACM Conference on Computer Supported Cooperative Work (CSCW 2015), Vancouver, BC, Canada, March 2015. 

Wisniewski, P., Jia, H., Xu, H., Rosson, M. B., & Carroll, J. M. (2015). “Preventative” vs. “reactive:” How parental mediation influences teens’ social media privacy behaviors. Proceedings of the 2015 ACM Conference on Computer Supported Cooperative Work (CSCW 2015), Vancouver, BC, Canada, March 2015. Best Paper Honorable Mention.

Jia, H., Sundar, S. S., Lee, J. Y., & Lee, S. (2014). Is Web 2.0 culture-free or culture-bound? Differences between American and Korean blogs. Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS), IEEE Computer Society Press, 1735-1744. 

Jia, H., Wu, M., Jung, E., Shapiro, A., & Sundar, S. S. (2013). When the tissue box says “Bless You”: Designing socially interactive objects and robots with speech. Proceedings of the 2013 ACM SIGCHI Conference on Human Factors in Computing Systems (CHI’13), 1635-1640. 

Jia, H., Wu, M., Jung, E., Shapiro, A., & Sundar, S. S. (2012). Balancing human agency and object agency: An in-depth interview study of the Internet of Things. Proceedings of the 2012 ACM Conference on Ubiquitous Computing (Ubicomp’12), 1185-1188. 

Sundar, S. S., Bellur, S., & Jia, H. (2012). Motivational technologies: A theoretical framework for designing preventive health applications. In M. Bang & E. L. Ragnemalm (Eds.), Proceedings of the 7th International Conference on Persuasive Technology (PERSUASIVE 2012), LNCS 7284, 112-122

Sundar, S. S., Oh, J., Bellur, S., Jia, H., & Kim, H. S. (2012). Interactivity as self-expression: A field experiment with customization and blogging. Proceedings of the 2012 Annual Conference on Human Factors in Computing Systems (CHI’12), 395- 404. 

Sundar, S. S., Bellur, S., Oh, J., & Jia, H. (2011). Calls for interaction: The more the better? User experience of 3D carousel and additional interaction techniques. In P. Campos et al. (Eds.), Proceedings of INTERACT 2011, Part IV, LNCS 6949, 487-490. 

Sundar, S. S., Xu, Q., Bellur, S., Oh, J., & Jia, H. (2011). Beyond pointing and clicking: How do newer interaction modalities affect user engagement? Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’11), 1477-1482. 

Sundar, S. S., Xu, Q., Bellur, S., Oh, J., & Jia, H. (2010). Modality is the message: Interactivity effects on perception and engagement. Proceedings of the 28th of the International Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA’10), 4105-4110. 

Chapters in scholarly books

Bien-Aimé, S., Jia, H., & Yang, C. (2019). The female hero through the cultural lens: Comparing framing of Li Na in Chinese and Western media. In R. J. Lake (Ed.), The Routledge Handbook of Tennis. Routledge, UK.

Sundar, S. S., Jia, H., Waddell, F., & Huang, Y. (2015). Toward a theory of interactive media effects (TIME): Four models for explaining how interface features affect user psychology. In S. S. Sundar (Ed.), The Handbook of Psychology of Communication Technology (pp. 47-86). Malden, MA: John Wiley & Sons, Inc. 


JOUR 025 – Data Journalism
JOUR 090 – From Stats to Stories: Introduction to Data Journalism
JOUR 375 – Writing for Media III
COMM/HMS 150 – Health Communication
COMM 165 – Data Storytelling
COMM 298/398 – The Social and Psychological Effects of Communication Technology


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